Raised with a classical education in 1950s Versailles, AGNÈS TROUBLÉ aka Agnès b. wanted to be a curator in order to be involved in the arts, for which she developed a passion as a teenager. A designer by chance and necessity, she opened her first store on Rue du Jour in Paris, naming it and her label “Agnès b.” In 1984, she added a gallery, “La Galerie du Jour Agnès b”. In collaboration with Hans Ulrich Obrist she also publishes a free periodical, point d’ironie whose every issue is dedicated to a single artist.

Increasingly involved with art and artists, Agnès branched into movies, of which she has always been a fan, by founding her own production company, Love Streams. Having always sought another outlet for artistic expression besides fashion, a long time ago she wrote MY NAME IS HMMM… in a couple of days, finally shooting the film in 2012–13.