“Technology is the answer. But what is the question?” Cedric Price

I have to confess that I have no idea who Cedric Price is (or was). I have heard his name, but I am unable to tell what he did, or why we should know about him. Of course it is not Price’s fault; blame distance, or my own ignorance.

But some months ago, I received a newspaper reporting on the Urban Age Electric Conference at the London School of Economics and there was this quote: “Technology is the answer. But what is the question?”

I was hit by it. Hard. Whoever has the capacity to frame so accurately a challenge, is definitely somebody we all should pay attention to. I didn’t feel the need to go and find out more about this person I don’t know. I was already transformed.